It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you from an artwork mishap or miscommunication! Bookmark this cheat sheet of graphic design terms and you'll be speaking our language!
What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming college fairs they will be exhibiting at. After discussing the project with their sales representative, they were very interested in having a plush animal giveaway. They were sent samples of the 4" Mini Plush Buddies Frog with Shirt as a space-conscious alternative. The buyers loved it! The size difference was just what they needed and the mini plush was just as attractive and eye-catching as the 6" Frog. Better yet, it is half the weight.
How it was distributed: The college decided to put a sign-up sheet next to their displayed Mini Plush Buddies. They also included a sign that read, "Leap into Your Future with Us! Sign up for more information and take home a new friend!" The giveaway was also given as a mug stuffer, in which they placed some of the frogs inside their branded mugs. These mugs were given away to prospective students.
Result or ROI: Although people were not required to sign-up to receive the giveaway, simply having the giveaway next to the form increased sign-ups more than 60%. In addition to the direct results from the sign-up form, there were many other indirect successes attributed to this giveaway. The word-of-mouth about the plush giveaway brought people looking for their booth specifically and increased the questions asked regarding their sports program. The small size made this item easy to manage in bulk and easy to giveaway.
Source: Hit Promotional Products
Since this company is one of the top suppliers of automotive fasteners, electrical supplies, chemicals and hardware, the logo depicted a large array of the products the company sells. As a result, capturing the detail in the logo was of utmost importance. The company chose the SIGG Hot & Cold Bottle with the ONE lid. Everything from the threads in the lightbulb to the springs on the windshield wipers was seen on the imprint.
The client was thrilled with the end product, and the job went from a small initiative for company executives to an employee recognition program of over 2,000 pieces.
Source: Clearmount Plastics Limited