Blog

Advice for Getting the Most Out of a Business Trip

Nov 13, 2018 10:36:04 AM / by Laurie Brass posted in Business Advice

0 Comments

 
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business travels and actually enjoying it. Follow these few simple steps and be prepared to take your jet-setting game to the next level!

Read More

3 Things Every Busy Professional Needs

Nov 9, 2018 12:54:19 PM / by Laurie Brass posted in Business Advice, Productivity Tips

0 Comments

 
If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional, these three   FREE  platforms will save you time both in and out of work, so you have more to spend on things that are important to you.

Read More

9 Useful Apps for Sales & Marketing Professionals

Nov 8, 2018 4:50:28 PM / by Laurie Brass posted in Business Advice, Productivity Tips

0 Comments

 
Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you’re ever going to make it through the day.
 
The solution is simple: apps.
Struggling to plan a meeting? There’s an app for that.
Trying to back up your files? There’s an app for that.
P lanning a business trip? There’s an app for that.
 
Below are the top 10 apps guaranteed to make your working life a little easier. Whether you’re trying to share notes or creating a to-do list, these apps will bring that much needed peace of mind.

Read More

How to Protect Your Business From Hackers

Nov 7, 2018 4:16:16 PM / by Laurie Brass posted in Business Advice

0 Comments

 
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable information that can deem a high payout for their risky operations. Now, before you start plotting a series of traps for your digital perpetrators, you must understand one important element of cyber warfare - not one business is completely protected from a security breach. In our age of technological innovation, where new ways to cheat the system happen on the daily, the only thing that helps business owners come out on top is anticipation and preparation.

Read More

Graphic Design Terms Everyone Should Know

Oct 26, 2018 12:14:05 PM / by Laurie Brass posted in Business Advice, Marketing Inspiration

0 Comments

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you from an artwork mishap or miscommunication! Bookmark this cheat sheet of graphic design terms and you'll be speaking our language!

Read More

Your Brand Is Your Business - Market It!

Oct 25, 2018 5:12:40 PM / by Laurie Brass posted in Business Advice, Marketing Inspiration

0 Comments

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust with their money. No matter your industry or market segment, the best way to connect with your top audience is to maintain a strong and consistent appearance, and of course, show your brand off! These three doses of advice will give your brand the recognition it needs to bring in new customers who aspire to achieve your level of branding.

Read More

Case Study: College Fair Giveaway

Oct 25, 2018 5:10:43 PM / by Laurie Brass posted in Case Studies

0 Comments

 
Description: 4" Mini Plush Buddies Frog with Shirt
 

Industry: Education

 

What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming college fairs they will be exhibiting at. After discussing the project with their sales representative, they were very interested in having a plush animal giveaway. They were sent samples of the 4" Mini Plush Buddies Frog with Shirt as a space-conscious alternative. The buyers loved it! The size difference was just what they needed and the mini plush was just as attractive and eye-catching as the 6" Frog. Better yet, it is half the weight.

 

How it was distributed: The college decided to put a sign-up sheet next to their displayed Mini Plush Buddies. They also included a sign that read, "Leap into Your Future with Us! Sign up for more information and take home a new friend!" The giveaway was also given as a mug stuffer, in which they placed some of the frogs inside their branded mugs. These mugs were given away to prospective students.

 

Result or ROI: Although people were not required to sign-up to receive the giveaway, simply having the giveaway next to the form increased sign-ups more than 60%. In addition to the direct results from the sign-up form, there were many other indirect successes attributed to this giveaway. The word-of-mouth about the plush giveaway brought people looking for their booth specifically and increased the questions asked regarding their sports program. The small size made this item easy to manage in bulk and easy to giveaway.

 

Source: Hit Promotional Products

Read More

3D is the Key

Oct 24, 2018 1:21:55 PM / by Laurie Brass

0 Comments

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of products that the company manufactures—and they wanted it printed in 3D on a quality drinkware item.
 

Since this company is one of the top suppliers of automotive fasteners, electrical supplies, chemicals and hardware, the logo depicted a large array of the products the company sells. As a result, capturing the detail in the logo was of utmost importance. The company chose the SIGG Hot & Cold Bottle with the ONE lid. Everything from the threads in the lightbulb to the springs on the windshield wipers was seen on the imprint.

 

The client was thrilled with the end product, and the job went from a small initiative for company executives to an employee recognition program of over 2,000 pieces.

 

Source: Clearmount Plastics Limited

 

Read More

5 Fail-Proof Ideas for Your Business Instagram

Oct 24, 2018 1:19:05 PM / by Laurie Brass posted in Business Advice, Marketing Inspiration

0 Comments

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have really taken off over the past few years and many businesses are starting to take note. If you’ve been putting off your Instagram debut because you’re not quite sure how it works, you’re in luck. Even if you think your brand isn’t camera-ready, these Instagram ideas can work for even the least photogenic brands.
Read More

Attract New Customers

Oct 23, 2018 2:15:18 PM / by Laurie Brass

0 Comments

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club and coupons for use at community health food stores, employees were presented with a mug to promote better meal habits. The Soup Mug Soupreme was selected for its tie-in to the theme of wellbeing. The mugs were presented to employees upon completion of their personal "Goal Chart", which detailed their plans to "build a healthier me." Within just three months, nearly 30% of the employees met their "healthy me goals." The soup mug was seen in the office and warehouse throughout the day and was a constant reminder of the program. The response to the soup mug by employees was so positive that the company is planning to use is as a client gift.

 

Source: VisionUSA

Read More